Trọn bộ thuật ngữ marketing cho người mới bắt đầu

by My Trần

Bạn là người mới vào nghề nên có những thuật ngữ marketing khiến bạn không hiểu do đó gặp khó khăn trong công việc. Ở bài viết này tôi sẽ chia sẻ chi tiết trọn bộ thuật ngữ marketing thường gặp nhất.

Những thuật ngữ dưới đây này được gọi là trụ cột tiếp thị. Dù bạn là marketer hay không nhưng nếu biết các thuật ngữ tiếp thị này và hiểu rõ về chúng sẽ giúp bạn xây dựng kế hoạch kinh doanh một cách tốt nhất.

Ba loại thuật ngữ mà bạn nên biết: marketing nói chung, content marketing và thuật ngữ digital marketing

Thuật ngữ Marketing

Thuật ngữ marketing căn bản

1.1 A/B Testing

Thử nghiệm A / B, còn được gọi là thử nghiệm phân tách, test xem phiên bản nào tốt hơn được sử dụng trong: bản tin điện tử, dòng tiêu đề email, quảng cáo trên mạng xã hội, và bản sao landing page.

READ  Tất tần tật về Marketing hỗn hợp 4P và 7P 

1.2 Analytics: phân tích

 Analytic (phân tích) được sử dụng xem xét hoặc theo dõi hiệu suất của bất kỳ chiến dịch marketing nào, phân tích cung cấp dữ liệu như khách truy cập trang web, thời gian trên trang web, số trang đã xem, nhân khẩu học, v.v.

1.3 Case Study

Một phân tích chuyên sâu nổi bật các mục tiêu, quy trình và dịch vụ được sử dụng, cũng như kết quả đạt được thông qua các dịch vụ.

1.3 Email Marketing

Email Marketing là một công cụ giúp phân phối nội dung và thu hút khách hàng của bạn nhằm mục đích giáo dục, thu hút và khuyến khích họ thực hiện một hành động cụ thể, có lợi.

1.4 B2C (Business-to-Consumer)

B2C là mô hình mà doanh nghiệp bán hàng trực tiếp cho người tiêu dùng. Họ hoàn toàn kiểm soát được chất lượng sản phẩm, các khẩu truyền thông, bán hàng, quảng cáo.

1.5 Lead Nurturing

Lead Nurturing gọi là quá trình giáo dục khách hàng thông qua nội dung có giá trị khiến khách hàng ra quyết định mua hàng.

1.6. KPIs

Điều không thể thiếu trong 1 doanh nghiệp giúp đánh giá hiệu suất của chiến dịch marketing so với các mục tiêu chiến lược, cụ thể.

1.7 Public Relations (PR)

Đây là thuật ngữ marketing khá quen thuộc. PR là chiến lược bổ sung cho tiếp thị, đẩy định vị thương hiệu thông qua các tin nhắn từ công ty hoặc cá nhân, người nổi tiếng… để tạo uy tín với khách hàng.

1.8 Return on Investment (ROI)

ROI giúp đánh giá lợi nhuận và hiệu quả bằng cách đo lường lợi ích mà công ty đạt được trên các nguồn lực mà công ty.

READ  Các Chiến Dịch Marketing 5p Đỉnh Cao

1.9 Subject Matter Expert (SME)

SME là một chuyên gia có bề dày kinh nghiệm và kiến thức trong một lĩnh vực, ngành hoặc chủ đề cụ thể.

Thuật ngữ trong Content Marketing mà bạn thường gặp

2.1 Backlink

Backlink là một trong những thuật ngữ marketing được sử dụng nhiều nhất trong việc tối ưu hóa công cụ tìm kiếm (SEO). Backlinks là một liên kết từ website này sang website khác là thước đo chính cho việc xếp hạng trang web. 

2.2 Blog

Một trang web của một công ty hoặc cá nhân sử dụng để sản xuất nội dung giá trị nhằm thu hút một đối tượng cụ thể.

2.3 Content Marketing

Cách thức tiếp thị luôn tạo và đăng tải nội dung có giá trị thu hút khách hàng và chuyển đổi lợi nhuận.

Content marketing và những thuật ngữ liên quan

2.4 Content Marketing Funnel

Content Marketing Funnel thể hiện các giai đoạn khác nhau – từ giáo dục khách hàng đến đến chuyển đổi mua hàng.

2.5 Content Metrics

Hệ thống đo lường bao gồm lưu lượng truy cập, chia sẻ xã hội, sự tham gia, chuyển đổi, số lượng khách hàng tiềm năng được tạo, thời gian trên trang web, lượt xem trang, v.v.

2.6 CRM

 Customer Relationship Management (CRM) là hệ thống quản lý giữa công ty và khách hàng thực hiện tổ chức tự động hóa và tích hợp các cuộc gọi và email bán hàng bằng công nghệ

2.7 Content Syndication

Tái xuất, đăng tải các nội dung của công ty lên kênh thứ 3 để tăng lượt tiếp cận đối với khách hàng.

READ  Marketing coordinator là gì và có những vị trí coordinator nào?

2.8 Editorial Calendar

Lịch trình mà công ty dùng để lập kế hoạch sáng tạo nội dung, quản lý sản xuất để đảm bảo tính nhất quán.

2.9 Infographics

Hình ảnh trực quan được sử dụng để giải thích thông tin hoặc dữ liệu, nội dung nào đó.

Infographic Là Gì? Cách Làm Infographic Online | Canva

2.10 Website Traffic

Cách đo lường lượt truy cập mà một trang web của công ty.

Thuật ngữ trong Digital Marketing mà bạn thường gặp

3.1 Call to Action (CTA)

Lời kêu gọi được đặt trên một trang web, bài viết, whitepaper hoặc infographic để thu hút khách hàng ra hành động. 

3.2 Click-Through Rate (CTR)

Tỷ lệ những người xem một liên kết nhấp vào liên kết đó.

3.3 Content Audit

Kiểm tra nội dung hiện trên một trang web để tăng hiệu quả chiến dịch marketing.

Content Audit là gì? 5 bước Audit Content toàn diện tăng trưởng traffic

3.4 Conversion Rate

Tỷ lệ khách hàng thực hiện hoàn thành một hành động trên website của công ty.

3.5 Keyword

Keyword là thuật ngữ marketing chỉ về một từ hoặc cụm từ khóa mà người dùng nhập vào công cụ tìm kiếm dễ dàng.

3.6 Search Engine Optimization 

Trong môn digital marketing không thể thiếu SEO, đây là công cụ ảnh hưởng đến khả năng hiển thị của trang web trong một công cụ tìm kiếm. Ví dụ để từ khóa lên top 1 google thì không thể thiếu việc tối ưu hóa seo bài viết, seo trang web.

SEO Là Gì? Các Hình Thức SEO Phổ Biến Hiện Nay | Phần Mềm ATP

Một lời khuyên tốt nhất nếu bạn không biết hoặc không nhớ thuật ngữ marketing thì nên ghi vào sổ tay hoặc ở nơi dễ nhìn thấy, ôn lại khi cần. Chúc bạn vận dụng thành công.

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